How Brand Ambassadors On Social Media Impact Buyer Decisions

How Brand Ambassadors On Social Media Impact Buyer Decisions

The Power of Influencers With the Rise of Social Media In this day and age, with the dominance of social media, consumer behavior is changing. Old tactics for reaching the target consumer are becoming obsolete and social media personalities are acquiring more and more...
How to Find the Right Entities to Sponsor

How to Find the Right Entities to Sponsor

Keys To Finding The Best Sports Sponsorships, a Brand Perspective Brands are always looking to stay ahead of their competitors, and this includes when they are searching for potential sponsors and partnerships. Not all partnerships are the same, however, as some...
Accurately Measuring Sponsorship ROI

Accurately Measuring Sponsorship ROI

What Metrics Count When Measuring Brand Sponsorship ROI? How Can Brands Maximize ROI? How can brands maximize sponsorship ROI? By answering this question brands will be able to make smarter decisions on which ambassadors to invest in. When brands look for potential...
X Games Takes Center Stage

X Games Takes Center Stage

Which Athletes & Brands Will Take Center Stage at the Upcoming X Games The X Games, one of the biggest extreme sports events in the world, gets underway August 1st. Some of the biggest names in skating, BMX, and moto X will showcase their talents in Minneapolis in...
Top Social Interactions During the Women’s World Cup

Top Social Interactions During the Women’s World Cup

The 2019 FIFA Women’s World Cup was seen by 14 million viewers in the USA on television, outperforming last year’s men’s World Cup final by more than 20 percent. Based on Hookit data, however, profiles for men’s World Cup teams and athletes saw upwards of 900% more...

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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

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