Top Social Interactions During the Women’s World Cup

Top Social Interactions During the Women’s World Cup

The 2019 FIFA Women’s World Cup was seen by 14 million viewers in the USA on television, outperforming last year’s men’s World Cup final by more than 20 percent. Based on Hookit data, however, profiles for men’s World Cup teams and athletes saw upwards of 900% more...
NBA Free Agency: A Seismic Shift On And Off The Court

NBA Free Agency: A Seismic Shift On And Off The Court

How the NBA’s Wild Free Agency Will Affect Major Brands In one of the craziest NBA free agencies in league history, countless big time all-stars have switched teams. This enormous relocation of talent around the league has lead to a completely reshaped competitive...
Whitepaper: Technology Brands in Sponsorships

Whitepaper: Technology Brands in Sponsorships

Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware Advanced technologies have created a platform for the world of sports to sit on. The creation of fan apps, digital playbooks, and social media are...

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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

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