Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that evolution that seeks to help brands advance their promotional strategies, and optimize their sponsorships. Household name brands such as Adidas, Nike, Pepsi, and Nissan took advantage of the value found in sports sponsorship. However, the list does not stop there. More and more brands look to attain similar success through sponsorship, and this report helps outline that potential.
In this report, we take a look at how much value brands acquired from their sponsored partners. We also take a look at social media’s impact on brand awareness through follower counts and total engagement on posts. Being able to see these metrics side by side offer a comprehensive look into how brands are able to maximize sponsorship value as well as sustain these advantages.
This report includes:
- Brands that received the most potential value for their brand from sponsored partners
- Brands that received the highest engagement on deliberate promoted posts by sponsored partners
- Brands active in sponsorship with the largest social followings
- Industry breakdowns and comparisons of top brands by major category
Hookit’s powerful software was able to collect data for all sorts of brands in order to provide valuable feedback on how their sponsored properties are representing the brand. Hookit calculated $2.5 Billion in Maximum (or Potential) Ad Value through intentionally branded posts by sponsored properties. This report will help sports marketers and sponsorship professionals understand that value and with Hookit’s help, lead to a potential increase in sponsorship value of 3X.