Hookit Selected As Finalist for 2016 SFIA Start-Up Challenge

Five Companies Selected to Compete in SFIA ‘Start-Up Challenge’ Finalists to Pitch Innovationsto Panel of Executive Judges at 2016 SFIA Industry Leaders Summit

Silver Spring, MD –A select group of five
finalists have been awarded entry to the inaugural Sports & Fitness
Industry Association (SFIA) ‘Start-Up Challenge,’ to be held this fall at the
2016 SFIA Industry Leaders Summit. The finalists are:

OrderMyGear: A software platform connecting sports teams,
brands/manufacturers, and their distributors to facilitate group apparel and
equipment purchases online.

Hookit:A
sports technology platform that offers the most powerful solutions to quantify
and track the value and performance of sponsorships using big data and deep
analytics.

Shnarped: A sports app that allows users to join a
community of athletes, inspire others, learn new things and showcase skills
with amazing video editing tools across all sports.

SymGym: This interactive, augmented reality workout is
based on the SymGym controller. SymGym uses bodily movement to control video
game actions.

Gearsay: A search and discovery engine optimized for
recreational sports. GearSay empowers consumers to find, store, share and
interact with content from brands, coaches, top performers, events,
experiences, places and more.

“We’re thrilled to hold
our inaugural Start-Up Challenge, where we’ll recognize the top up-and-coming
small companies as they present at our Summit in front of industry partners,
investors and entrepreneurs,” said John Peters senior director of sales and
membership services. “These start-ups have demonstrated proven leadership
qualities and innovation within our industry and we can’t wait for their ideas
to take stage in front of the impressive roster of judges SFIA has assembled.”

The applicants are
involved in verticals including wearable technology, sports medicine, sporting
goods products and sports management software. At the start of the 2016 SFIA
ILS, each company will have ten minutes to pitch their new product or service
innovation to a panel of senior executive judges. All five finalists will
receive recognition on stage during the annual ILS Awards Ceremony and
real-time feedback from investors.

The winner, who will be
announced at the Awards Ceremony, will receive a spotlight in the ‘SFIA Insider
Blog,’ additional exposure through SFIA’s marketing channels and a winner’s
plaque. In addition, the winner will receive one free year of SFIA membership
and a public relations campaign from Uproar PR, an award-winning international
firm specializing in sports and fitness companies.

Between May 1 and June
27, over 50 companies from across the globe sent in entries to be considered
for the ‘Start-Up Challenge.’ From there, the SFIA collaborated with Stadia
Ventures Founder & Managing Director Art Chou, to carefully vet and select
five finalists.

“As the leading agency
specializing in the sports and technology industry, we’re excited to not only
learn more about the core competencies of each of these companies, but also
work with them to develop a strategic campaign that will assist the winner as
it continues to progress in this growing industry,” said Catriona Harris CEO
and partner at Uproar PR.

Attendance for the ‘Start-Up
Challenge’ will be capped at 130 seats; RSVP to John Peters at
jpeters@sfia.org.

The 2016 ILS will be
held September 14-15 in Denver, Colo. and is already at 90 percent capacity. To
register, click here.

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the
#1 source for sport and fitness research, is the leading global trade
association of manufacturers, retailers, and marketers in the sports products
and fitness industry. SFIA seeks to promote sports and fitness participation as
well as industry vitality through research, thought leadership, public affairs,
industry affairs, and member services. For more information, please visitwww.sfia.org.