What is Hookit doing at KAABOO Del Mar?

Hookit, a Data Driven sponsorship intelligence firm based Solana Beach CA, is proud to power KAABOO’s social and digital media engagement this weekend!  While our real work is in helping to uncover earned media value for the KAABOO corporate partners, we are also powering the live feeds and leaderboards displayed on and around the main stages at KAABOO!

See what’s happening at KAABOO RIGHT NOW:
Note: these are specially sized for the 50+ foot tall screens on stage so they may not look perfect on a phone.

KAABOO Artist Feed
Most recent posts from KAABOO bands, musicians, comedians and artists in real time

KAABOO Featured Guest Feed
Featured #KAABOO guest (fan) post

Or, read the full press release on our partnership


About KAABOO
KAABOO is a three-day “mix-perience” and the perfect weekend escape, curated as a fully immersive live music experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast. In a unanimous decision from the board of directors of the 22nd DAA at the Del Mar Fairgrounds, the five year (with a 5 year extension) contract to hold KAABOO at the Del Mar Fairgrounds and Racetrack was approved on April 12, 2016, ensuring that KAABOO will be a fixture in Southern California for many years to come. Passes for KAABOO are on-sale now at www.kaaboodelmar.com.

About Hookit
Based in San Diego, CA., Hookit offers the most comprehensive and exacting data analytics platform for establishing and tracking the value of individuals/athletes, teams and events across the sports and entertainment industries. Through its proprietary platform and Hookit Valuation Methodology (HVM), Hookit brings athletes, teams, brands, agencies, events, leagues and federations together in mutually beneficial partnerships. Hookit’s blue-chip client roster includes Go Pro, Monster Energy, IMG, Toyota, U.S. Ski and Snowboard Association and NBC Sports.

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