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[Kore Software] PODCAST – INSIDE DATA AND CHASING SPONSORSHIP VALUE WITH SCOTT TILTON
Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is...
Spontech Podcast Series: Jaybird Sport
In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport. They discuss how Jaybird chooses and works with athletes, the biggest challenges of working with a global set of athletes and ambassadors, and...
Spontech Podcast Series: Team Canada
Listen to Mark Nadolny, Digital Product Specialist on the Canadian Olympic Committee, talk about which aspects of marketing Team Canada focuses on and how the team has aligned their content strategy to better leverage all of their owned and earned media channels. Mark...
Spontech Podcast Episode 3: New Balance
Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on and how this company stays true to its values in the ever changing world of marketing. Ian also touches on: The...
Spontech Podcast episode 2: Taylormade
Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade. He...Get to Know Hookit
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