![[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss](https://hookit.com/wp-content/uploads/2021/08/LEquipe-Sky-Brown-Rayssa-Leal-July-2021-png.png)
Jul 21, 2021 | News and Media
Lewis Hamilton, silver costumer, smiles at the photographers. Rafael Nadal and Dirk Nowitzki also pose, smiling. In this month of February 2020, the most prestigious athletes on the planet walk the red carpet of the Laureus Sports Awards ceremony in Berlin, rewarding...
![[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics](https://hookit.com/wp-content/uploads/2021/06/SPM-Tokyo-2020-preview.png)
May 29, 2021 | News and Media
In this article, Hookit explains how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games. Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including...
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen.png)
May 27, 2021 | News and Media
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any...
![[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season](https://hookit.com/wp-content/uploads/2021/05/SportsPro-Media_Supercross_Hookit_analysis-May-2021.jpg)
May 7, 2021 | News and Media
BlackBook official data partner Hookit analysed Supercross’ social growth as the series 2021 season comes to an end. The Supercross championship is the largest off-road motorcycle racing championship in the world. The typical season stretches from early January...
![[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries](https://hookit.com/wp-content/uploads/2021/05/SportsPro_Hookit_F1_liveries-May-2021.jpg)
Apr 3, 2021 | News and Media
BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries. The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the...
![[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021](https://hookit.com/wp-content/uploads/2021/03/SPM_Brands-On-The-Rise-March-2021.jpg)
Mar 2, 2021 | News and Media
Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships. Despite the pandemic, sports...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}