Top Brands in Sports – Q1 2021

Top Brands in Sports – Q1 2021

SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...
Infographic: NHL 2021 Midseason Sponsorship Update

Infographic: NHL 2021 Midseason Sponsorship Update

Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...
Infographic: NBA 2020-2021 Midseason Sponsorship Status

Infographic: NBA 2020-2021 Midseason Sponsorship Status

The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID...
2021 Brands On The Rise (Full List)

2021 Brands On The Rise (Full List)

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...
Sports Marketing on TikTok: A Brand Marketer’s Guide

Sports Marketing on TikTok: A Brand Marketer’s Guide

Leveraging Your Ambassadors On The Platform What is TikTok? It’s a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should...
NFL 2020 Season In Review

NFL 2020 Season In Review

The Tampa Bay Buccaneers won the Super Bowl, but that doesn’t mean Raymond James Financial received the most sponsorship value throughout the 2020 season. In our NFL Sponsorship Postseason Recap Report, we examined the best branded campaigns of the season, which...