2021 SPONSORSHIP YEAR IN REVIEW

2021 SPONSORSHIP YEAR IN REVIEW

THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...
Sponsorship Market Recap: November 2021

Sponsorship Market Recap: November 2021

December is here, which means the end of the year, the end of many seasons, and, of course, the November Sponsorship Brand rankings. The global sponsorship value generated across sports was $677M, down -6.1% from October and down over -40% from a high in May 2021....
Top Brands Across Sports – October 2021

Top Brands Across Sports – October 2021

A few weeks ago we launched the Brand Benchmark – the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit customers will now have access to a near real-time view of global market,...