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The latest news & insights in sports marketing
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Spontech Spotlight

Hookit Joins With KORE Software

Hookit Joins With KORE Software

KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE stands alone in its ability to help partners collaborate, deliver deeper fan...


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Spontech Blog

Event Recap: PGA’s Players Championship 2021

Event Recap: PGA’s Players Championship 2021

At last weekend's PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win.     Interested in knowing the sponsorship value your...

2021 Brands On The Rise (Full List)

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...

Sports Marketing on TikTok: A Brand Marketer’s Guide

Leveraging Your Ambassadors On The Platform What is TikTok? It's a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should you...

Event Recap: Australian Open 2021

In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...

Event Recap: NASCAR’s 2021 Daytona 500

While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...

NFL 2020 Season In Review

The Tampa Bay Buccaneers won the Super Bowl, but that doesn’t mean Raymond James Financial received the most sponsorship value throughout the 2020 season. In our NFL Sponsorship Postseason Recap Report, we examined the best branded campaigns of the season, which...

The State of Sports Marketing in 2021

Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...