Spontech Spotlight
Measure Your Sponsorship Amplification with Earned Media Analysis
Sponsorship is a unique form of marketing. Unlike advertisements, sponsorships leverage an individual or organization and all of the attention they garner. Athletes, teams, and leagues drive exposure and value for a brand via their owned social channels, but they also get talked about by peers, other teams, leagues, media and brands. This...
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Spontech Blog
Event Recap: F1’s Monaco Grand Prix 2021
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen-400x250.png)
[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any...
Sports Marketing In Outdoor & Action Sports
Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...
![[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season](https://hookit.com/wp-content/uploads/2021/05/SportsPro-Media_Supercross_Hookit_analysis-May-2021-400x250.jpg)
[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season
BlackBook official data partner Hookit analysed Supercross' social growth as the series 2021 season comes to an end. The Supercross championship is the largest off-road motorcycle racing championship in the world. The typical season stretches from early January...
Top Brands At The Masters 2021
Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first...
Top Brands in Sports – Q1 2021
SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival...
![[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries](https://hookit.com/wp-content/uploads/2021/05/SportsPro_Hookit_F1_liveries-May-2021-400x250.jpg)
[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries
BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries. The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the...
Infographic: NHL 2021 Midseason Sponsorship Update
Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...
Infographic: NBA 2020-2021 Midseason Sponsorship Status
The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID...