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The latest news & insights in sports marketing
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Spontech Spotlight

Top Brands Across Sports – October 2021

Top Brands Across Sports – October 2021

A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit customers will now have access to a near real-time view of global market, category and brand level analysis to benchmark their own performance as well as monthly...


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Spontech Blog

[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss

Lewis Hamilton, silver costumer, smiles at the photographers. Rafael Nadal and Dirk Nowitzki also pose, smiling. In this month of February 2020, the most prestigious athletes on the planet walk the red carpet of the Laureus Sports Awards ceremony in Berlin, rewarding...

Sponsorship Across European Football [INFOGRAPHIC]

2020-2021 Season Recap Powered by Hookit Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country...

Sponsorships In Golf: 2020-’21 Midseason Analysis

Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...

Event Recap: F1’s Monaco Grand Prix 2021

Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...

Sports Marketing In Outdoor & Action Sports

Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...