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Vans proves Sponsorship ROI with $13M of Earned Media Value


VANS PROVES ROI WITH $13M OF EARNED MEDIA VALUE GENERATED BY ATHLETES, FANS & MEDIA.

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon | Dir. Global Marketing / Action Sports, Vans

 

THE CHALLENGE

Vans needed to prove Digital ROI on their Park Series events, ensuring broad reach beyond the on-site experience.

THE SOLUTION

In order to track the true value the Park Series was driving, Vans teamed up with Hookit to capture and report on the value of the following groups across social and digital media:

  • Athlete accounts
  • Vans owned accounts
  • Media & fan accounts

BENEFITS & RESULTS

Through the Hookit valuation reports, Vans identified that athlete, fan & media accounts drove $13M EMV at Park Series events.

In addition, the Park Series grew their social following by 90% and was able to identify the most engaging content through the Hookit platform. With this information in hand, Vans justified the continued investment and helped focus on highly engaging digital tactics.


Are you ready to see how Hookit’s business intelligence tools and insight can help drive your digital marketing decisions? Request your free brand demo today and see for yourself just how powerful spontech can be.