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Spontech Podcast episode 2: Taylormade


Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade.

He dives into:

  • The importance of matching the target audience to the right content and messaging
  • Investing time and energy into social platforms that receive the most ROI
  • How TaylorMade determines which engagement metrics drive the most value
  • Using engagement metrics to benchmark athletes and competitors for ongoing strategies

Listen to the entire conversation below: