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Podcast: Modern Approaches to Sports Sponsorship


Hookit Director of Marketing, Roger A. Breum, joins Dr. Kenneth Cortsen from UCN & USF to talk about new trends and tendencies in sports sponsorship, including:

  • how digitization blends in with traditional approaches
  • leveraging data to gain better insights in terms of sponsorship measurement
  • intangible and tangible elements of sponsorship
  • the characteristics of good activation
  • important aspects to consider in an international sponsorship context

 


Request a Demo – Are you ready to see how Hookit’s business intelligence tools and insight can help drive your digital marketing decisions? Request your free brand demo today and see for yourself just how powerful #spontech can be.

 


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