With the Highest Social Interactions Among Fans
November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over. Let’s take a look at how the month looked from a player perspective when it came to their social media performance.
Liverpool Dominating On All Fronts
With such an impressive on field campaign to date that sees them 8 points clear of a special Leicester City side (and 11 points clear of last season’s Champions Manchester City) it’s hardly a surprise perhaps that five Liverpool players feature in this month’s Hookit Top 10. Mohamed Salah leads the Hookit Rankings with almost double the number of interactions of his nearest competitors – the Egyptian forward received 14.4m interactions across his social channels in November.
In turn, talismanic defender Virgil Van Dijk went up a place in the Hookit Rankings potentially due to his nomination for the Ballon d’Or – which eventually went to Lionel Messi for a record sixth time. Van Dijk gathered 381k new followers in November – with only Salah gathering more.
However, it’s Trent Alexander-Arnold who continues to impress me on and off the pitch. Despite having just 3.9million followers (consider the likes of Salah and Paul Pogba have more than 57million) it is clearly the quality of his output and content that sees him gain so many interactions (4.2million in November) and which in turn sees his new follower rate continue to rise (201.5k this month). Brands will surely be taking note that he is an attractive proposition to partner with based on those figures.
And with Georginio Wijnaldum and Roberto Firmino rounding off the Anfield five, it’s clear what a great period this is proving to be on so many fronts for the red half of Liverpool.
England Skipper Rises
Harry Kane’s performance was impressive in November as he rose 20 places in the Hookit Rankings to get himself back amongst the Premier League’s social media leaders. This was in part down to the volume of posts he put out – a strong 64 posts across his social channels – and also due to his leadership of the England Men’s national football team during the international break. Based on this type of performance, it’s clear his brand will be one of the most highly sought after to partner with at Euro 2020. To add further context, he bettered teammate Raheem Sterling’s number of interactions by approximately 500,000, although Sterling did pick up more new followers than Kane over the course of the month.
He’s Still Got It From The Sidelines!
He hasn’t played since 30 September (and has had time in Miami of late to recover from injury – when is that going to be built into standard working contracts!) but Manchester United’s Paul Pogba still climbs into the Hookit Top 3 for November. With he and Mohamed Salah still going toe-to-toe for the most followers in the Premier League he’s set to be a performer this season – whether he returns for the upcoming festive period games or not!
Written by Luke Auty
Based in Europe, Luke joined Hookit after previously working at both SAP and McLaren. Away from work he’s a passionate Fulham Football Club fan (his highlight was the team’s Europa League Final run in 2010), loves to travel and has recently taken up yoga to try and keep his knees working!