With the Highest Social Interactions Among Fans

NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3. There are a number of highlights and content that has been produced already from the NBA, almost all of the players interact on social media, and many of them are content-producers nonetheless. Now that we have seen a month’s worth of performance on the court, we take a look into how that performance translated to promotion off the court. 

Luka

In his 2nd year in the NBA, Luka Doncic is in the same discussion as LeBron, Giannis, and James Harden. Doncic became the third player ever to average a triple-double for an entire calendar month this November. The other two players are current Hall of Famer, Oscar Robertson, and future Hall of Famer, Russell Westbrook. The most career triple-doubles in a Mavericks uniform belongs to Jason Kidd, with 21 in 500 games. Doncic has 15 in 90 games. The craziest part about all of this is that Doncic is 20 years old. NBA players are usually considered to be in their prime around 27 or 28, what will he look like 8 years from now? Doncic was named Western Conference Player of the Month, the first of many accolades he is bound to receive this year.

Giannis still a freak 

The Bucks are coming off an impressive 15-1 November led by Giannis. He averaged 30.9 points, 13.4 rebounds, and 5.9 assists for the month. If those numbers hold, they’d all be better than his MVP averages. With a number of other storylines in the league like this year’s young talent, LeBron putting up MVP numbers at 34, and another legendary season from Harden, it seems like Giannis is being taken for granted after last year’s MVP campaign. He is still by far the most dominant all-around player in the league. He became one of just two players since the ABA-NBA merger to score at least 500 points and grab at least 200 rebounds in a single month. The other is Hall of Famer, Moses Malone. Giannis was also named Eastern Conference Player of the Month, but I am sure his sole focus is bringing a championship to Milwaukee.

Ja 

Ja Morant is a walking bucket. He is already producing above-average numbers in his first month in the NBA and has looked like the best active rookie in his class. Morant also has the least amount of followers out of anyone in the Top 10 by almost 2 million. His ability to generate a large number of interactions with a smaller following proves that he is already creating unprecedented buzz around the league. Morant’s highlight of the month was a game-winner against Charlotte in only his 10th game in the NBA. For his efforts in November, Morant was named Western Conference Rookie of the Month.

The Wrap Up

Something worth mentioning is that that many of the best players in the league are listed in this top 10. There are very few other leagues where it is the top players that are also the most active across all social media. With the exception of Kawhi Leonard, you can make an argument that the NBA has the highest engagement and presence on social media from its top athletes. That is a trait that is not found in the MLB, NHL, or even the NFL. 


Written by Patrick Romo

Patrick recently graduated from San Diego State University in May 2019, finishing with a B.A. in Interdisciplinary Studies, emphasis in Economics. He initially joined Hookit as a Sales Development intern in September 2018 and transitioned into a full-time partnership role after graduation. In his free time, he enjoys going to concerts, playing basketball and beach volleyball, and exploring southern California. Originally from the suburbs of Chicago, he is a lifelong Cubs fan and the greatest/most stressful moment of his life was Game 7 of the 2016 World Series.

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