Top NBA Players With the Highest Social Interactions Among Fans

April was the end of the regular season and the start of the playoffs.  The NBA’s top social performers were comprised of players that were starting the first round of playoffs, players that are starting their offseason, and one that is retiring from the league. Dwyane Wade led all players with 10.6M interactions, followed by Kyle Kuzma at 3.9M Interactions, and Paul George with 2.1M Interactions rounding out the top 3. Interactions were driven by playoff games, big shots, and family posts, just to name a few. Below are some insights about the NBA Top 10 social performers.


Note: All data from Hookit Engagement rankings on May 6th, 2019. Data is updated consistently to reflect live rankings on the Hookit Rankings website.

Key Insights

Dwyane Wade’s #onelastdance

Once again Dwyane Wade dominates the Hookit Top 10 NBA Players social chart for the month of April.  With 10.6 Million social interactions, DWade more than doubled any other player in the league. This season served as a farewell tour for DWade after a storied 18-year long career.  #onelastdance was the tag DWade used to chronicle his final games and events in April. Along with posts about basketball, Wade also posted about his family life. His family posts drove great engagement, usually more than basketball-related content.

Paul George: Great Engagement, Low Frequency

Jumping up 85 spots, Paul George comes in at number 3 on the social charts.  With only 11 posts in the month of April, George drove 2.1 million social interactions, with an average of 190.9K interactions per post.  As one of the top players in the NBA, Paul George gets great engagement on his social post but doesn’t post often. If George ups the frequency of his posts, he could be at the top of the social charts in the month of May.

Dame for the Win!!!

CJ McCollum moved up 6 spots to round out the top 10 with 954.7K interactions.  CJ’s top post (239.1K interactions) came on April 23rd. The post is not of CJ but a picture of his Portland Trailblazers teammate, Damian Lillard, after Dame hit a 37-foot 3 pointer to knock the Oklahoma City Thunder out of the playoffs.

The Wrap Up

April was an exciting month for the NBA.  With the end of the regular season and start of the playoffs, players drove interactions on the court and off.  Dwyane Wade ended his historic career and led all players on social, Paul George upped his posting frequency to get into the top three and other players used social to post about exciting events going on in the NBA.  Social media gives players an outlet to be able to engage with more fans and drive more value for their sponsors.

Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.



Written by Chad Patteson
Chad is on our partnership development team at Hookit. He studied Sports Management at the University of California, Santa Barbara and has worked in many aspects of athletics and analytics.


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