The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo’s Gatorade, and Tampa stadium sponsor Raymond James.

Put another way:

  1. Jersey sponsor
  2. Super Bowl Halftime Show sponsor
  3. Pro Bowl presenting sponsor
  4. Refreshment on every sideline AND important prop bet moment
  5. Stadium sponsor hosting the Super Bowl

While 96M people watched the Super Bowl, social media engagement continues to show its strength, with posts by NFL, the teams, and athletes garnering over 600M engagements in the 2 weeks leading up to and through the Super Bowl.

Proof that a variety of sponsorship and activation models can generate value for brands, even on social media.

Interested in knowing the sponsorship value your brand is getting from a specific event or activation? Let us evaluate it for you.

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