Last week Dale Earnhardt Jr. made the announcement that he would be retiring from racing at the end of the 2017 season. With this announcement came a lot of speculation and criticism on how Dale Jr.’s exit would impact the NASCAR brand. To get a better idea on just how valuable Earnhardt and his team are to NASCAR we took a look into how big Earnhardt’s impact on social media is and how much value he drives compared to other drivers.




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TECHNOLOGY BRANDS IN SPONSORSHIP REPORT

Hookit’s Technology Companies in Sponsorship report helps brands in this category identify how well their sponsorship portfolio performs in terms of social media promotion compared to their competitors. This report also identifies which sponsored properties are the most effective at promoting these brands. 

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