About the Hookit Index

The athlete rankings, data and information gets updated every hour and only includes athletes Hookit has added to be tracked. New athletes are being added every day or please suggest an athlete to add to the right.
Monthly rankings are published to the public. Full access is by subscription.
What is Hookit?
Hookit is a digitally connected platform of tools and services created to support athletes, brands and sports. In March 2014, Hookit will be releasing a completely redesigned platform to support its 1M+ athletes and hundreds of brand, media and promoter partners.
What is the Hookit Index?
The Hookit Index is a proprietary tool to track, rank, monitor & quantify athletes, teams and brands' exposure and activity in social media. The data and information provided simplifies the process of finding which athletes are truly moving the needle in the constantly changing and complex world of social media.
How Does it Work?
Hookit tracks and measures athletes' real-time fan interactions, such as new likes, followers, mentions, retweets and shares across Facebook, Instagram and Twitter. Athletes are given a point for every social interaction and we update athletes' scores every hour. Currently, Hookit Index scores are calculated solely from athletes' actual fan engagements and not from the overall size of athletes' fan followings or impressions generated.
What Hookit Tracks:
  • 30,000+ Pros
  • 2,000+ Teams
  • 3,000+ Brands
  • 50 Sports/Genres
    • Action Sports
    • Soccer
    • Olympics
    • NASCAR
    • Formula One
    • MMA/UFC
    • Entertainment
    • Politics
How Marketers Use the Hookit Index
  • Custom dashboards to track athletes, teams and event
  • Track, rank & compare athletes and teams
  • Track brand promotion via athletes
  • Track brand and/or competitors
  • Track social campaigns
  • Quantify sponsorship investments
  • Custom reporting
To request a demo, please complete the form to the right.
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