These sponsorship deals chart Neymar’s rise to world’s most expensive footballer

Jun 6, 2018

These sponsorship deals chart Neymar’s rise to world’s most expensive footballer

Spending a large part of the 2017/18 season on the sidelines through injury has done little damage to football superstar Neymar’s status in the sport.

According to sponsorship intelligence tool Hookit, Neymar has amassed a social media following of 200 million fans and that number continues to climb by around 2.5m every month.

It’s no wonder that Neymar attracts some of the biggest brands on the planet, given the amount of exposure that he can provide. Data provided by Hookit revealed that Neymar had made 872 social media posts between May 2017 and May 2018. These posts generated 1.3 billion interactions and video views, or approximately 1.5m likes, shares, comments and views per post.

With Neymar expected to star for Brazil at the 2018 FIFA World Cup this summer, these are the companies hoping that he will live up to expectations in Russia, and the lucrative amounts that he makes from his football career.

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