Just a couple of years ago a kid who looked like he could be the front man for the band, (he actually was, fronting the band She Wants Revenge), had his life changed when an overflow crowd of 17,174 slack-jawed fans stood in amazement at Anaheim, Calif.’s Staple Center when he performed a trick on is 250cc motocross bike called “The Volt.” The off-the-bike trick was so iconoclastic and executed so precisely that it won him the Moto X Best Trick Gold Medal at the X Games 13. Thrust into the white hot spotlight that only the X Games can make burn so brightly, the rider named Kyle Loza went from a demure church going young man from Trabuco Canyon, Calif., to a globally known alternative sports athlete.

A few months later, the Monster Energy-supported athlete, almost mistakenly, conjured up yet another revolutionary new trick — this one called Electric Death, which led to another X Games gold medal. And this past summer he ran his X Games Best Trick gold medal count to a record three straight. Through it all Loza’s rocked the M-claw logo and has been a perfect fit for the most core Monster Army.