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28 yrs old from McKinney, TX
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I ride once or twice per week
My name is Cory Graham, and I’m a 27 year old Firefighter/Paramedic with a passion for motorcycles, primarily racing motocross. I am at Hookit.com mai...
My name is Cory Graham, and I’m a 27 year old Firefighter/Paramedic with a passion for motorcycles, primarily racing motocross. I am at Hookit.com mainly for sponsorship opertunities. Thank you for considering me, and I realize you have a ton riders looking for support, but I stand out from the masses in several different aspects, all of which result in me being a better marketing tool for you. Anyone that has spent time around the amateur motocross scene has heard riders talk about getting sponsors or mention their sponsors; but rarely do you see riders really showcase or be a spokesperson for their sponsors products. I am capable of doing that for your company and below are the reasons why.
Exposure is a big part of marketing. Arenacross is my preferred racing format, which is great for spectator exposure. With that said, I also love all different styles of outdoor tracks and I ride them all, every chance I get. Being a firefighter can sometimes get in the way of me making all of the races in a series, but does allow me to get to the track much more often than those with more conventional schedules. Every race I go to I run at least 2 classes, frequently run 3, and have run 4, which adds up to more track time and more exposure. At the last arenacross event I raced, when I finally got to take a break in the stands some of the spectators asked me what bike I was riding. Their first response was “we have seen you out there a lot”. That’s good exposure. I also race pit bikes when I get the chance, street ride a good looking built up XR650L supermoto bike, ride but have not yet raced crosscountry, and have started building a KX250 to run in the “decades” class for vintage MX events. These are 4 areas that have a very different following than the “standard” motocross crowd, and sponsoring me gives you the opportunity to gain exposure in all of them. As with most riders, I will run my sponsors decals on my bikes, and depending on the level of sponsorship on my enclosed trailer as well. I also promote my sponsors on Facebook, and various online forums. This will not be done in the annoying shameless plug, force feeding kind of way, but rather by posting pictures of the new parts and gear, and posting fact based positive reviews. I have also considered setting up a “take one” style display for fliers and business cards inside of the rear swinging door on my trailer, which would be a good way for people take home more information on my sponsors and their products, translating to more sales. If you like or are interested in that, or have any other ideas please let me know, as I am always open to suggestions.
Showcasing products is another big part of advertising. I take great pride in ownership and the way my bikes look. I make sure my bikes look good and stand out from the crowd. The bike I spend the most time on is my YZ450f, with all white plastics, black wheels, and a black powder coated swing arm. It does not have anything that screams for attention like purple graphics or pink hubs, but it does stand out from the other bikes in the pits and on the starting line. I can’t count how many riders from beginners to pros have complimented me on how my bike looks with the black swingarm(along with some other cosmetic mods). My bikes stand out with good looking tasteful changes that catch a lot of attention, which in turn gets your parts, your gear and your decals noticed. Then I go out, forget it looks good, and ride it really hard, because that’s what I love to do.
There are several advantages that come along with being a career Firefighter/ Paramedic. First off is the positive professional reputation and image that comes with being a firefighter. However, I think the biggest advantages come from being a paramedic. I ride a lot of different tracks some of them only provide a EMT-Basic level EMS(which is significantly lower than paramedic), and at those events I frequently have riders that do not want to go to the EMS crew come to me for advice. I also ride a lot of tracks where during open practice sessions they do not provide any EMS. When I was riding at The Pit MX during of those sessions last year, there was a rider in his 30’s that cased a step up, resulting in a hard fall. He was able to get up, and make it back to the pits. I went to see if he was ok, and upon removing his jersey, it was obvious to both of us that he had broken his collar bone. While I made a sling to stabilize his injury, he asked me what I thought he should do, because he didn’t know if he should call an ambulance, and was hesitant to. I informed him that with where we were located, that it would take an ambulance 15-20 minutes to arrive, and that when they did, they would stabilize it the same way I was, then start an IV, and may or may not give pain medication(as it depends on the medical director they function under). I then told him that the hospital was 15-20 minutes away, and that the wait time in the ER was based on the injury, not if he came by personal car or ambulance. I also informed him of the risks, and of possible changes that would require calling an ambulance immediately. I and several bystanders then helped his wife load up his trailer, and sent them on their way. The end result was that he got his injury stabilized immediately, and actually got to the ER faster for x-rays and definitive treatment, and saved in the neighborhood of $1200-2000 by not taking an ambulance. I did that for no reason other than to help the guy out; but it would also be naïve to think that did not have a very positive impact on the way that rider and others around viewed me. Most sponsors want riders who leave a lasting impression on potential customers. Sometimes that’s the scorching fast pro at the track or the expert mechanic who helps a stranger get their bike going. I feel confident that the biggest impact on a majority of the people at the track that day was not made by the local pro who was throwing huge whips.
The things listed above are great, but don’t have any effect on how I ride a motorcycle. I will be the first to say that I will never run a Supercross main event; but there are aspects of my riding that make me stand out. Even at 6’4” 210 lb, I am a contender coming out of any starting gate. Recently at a small local race my open am class of 4 riders was gated with the pro class of 4 riders. On a 2009 YZ450f, with a bone stock motor, and no holeshot device, I was still in second overall going into and coming out of the first turn, and it was no fluke. I consistently come out of the gate hard, which has landed me quite a few holeshots. At 6'4" tall, I also excel in whoop sections; can fly across them while most riders in my classes get slowed down and take a beating. After 9 years away from racing motocross, I was lucky to pick up right where I left off, and in the past 6 months have already improved considerably. I have already scored 8 top 5 finishes, including 5 podiums, and 2 wins, running in Novice(C), Open, and O/25 classes. I have been very happy with how I have been riding, but am also excited to continue to improve.
Im a very outgoing, live life to the fullest and enjoy every day kind of guy.
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Matrix Concepts, LLC.
Use Products: Stands
Want Products: Accessories, Apparel, Motorcycles, Automobiles, Ramps, Trucks, T-Shirts, Bikes
Want Products: Motorcycles, Stands, Lights, Accessories, Protection, Grips, Bikes, Consumer Products, Stickers, Tools
Use Products: Graphics
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Top Notch number back grounds!
Use Products: Apparel, Gear
Want Products: Bags, Elbow Pads, Eyewear, Grips, Socks, Goggles
Use Products: Gear, Jerseys, Pants
Want Products: Boots, Helmets, Goggles
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North Forty Cycle Park
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