$44B will be spent on sports sponsorship in 2017.


We built the first and most powerful platform to quantify and track the value and performance of those sponsorships in social and digital media.

Why We Exist
As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured.

We help brands to maximize sponsorship investments and empower athletes, teams, leagues and federations to prove and increase their value to sponsors.

We measure value across multiple social and digital platforms by analyzing overall engagement, including mentions, hashtags and brand logos using image recognition tools within photos and videos. Hookit's Valuation Methodology (HVM) was awarded The 2016 Digital Marketing Association's Innovation Award for Valuation and Attribution.

We are customer focused. Our growing roster of marquis clients includes GoPro, Monster Energy, Sony, Vans, Asics, Major League Soccer, Canadian Olympic Team, FIS, USTA, NHRA, United States Ski and Snowboard Association, the GEICO/Honda Race Team and Feld Entertainment.
Our Story
Hookit began in 2001 as SponsorHouse, a clever service to connect amateur athletes with sponsors through "the internet". Athletes Scott Tilton and RJ Kraus ran the show and connected thousands of athletes with millions of deals, gathering mountains of data in the process. And, as the data grew, so did the story it was starting to tell...

Scott and RJ realized that the sports market needed a tool powerful enough to value, track, and optimize sponsorship assets where the real spend was going down: Pro Sports. They followed the money and built Hookit. This pivot in '10 put Hookit in pole position just as social media influence was hitting the nitrous button. Athletes could now build their brands online. Manufacturers were better able to manage and maximize their investments.

Through proprietary innovations and a total focus on the data side, Hookit remains at the forefront of measurement in the $300B global sports economy, as evidenced by our Digital Marketing Association Innovation Award in '16 for Measurement and Attribution. As media consumption migrates from the TV at our feet to the smartphone in our hands, Hookit helps show ALL stakeholders in the sports ecosystem what's really going on online.
Our Team
We are a group of 30 sports & technology experts focused on our customers needs and solving those needs with reliable, easy to use tools.

Scott Tilton

Scott Tilton

Co-founder / CEO
Co-founder/former competitive athlete with 30 years of experience in sports industry
RJ Kraus

RJ Kraus

Co-founder / SVP, Product
Co-founder/former competitive athlete with 30 years of experience in sports industry
Carl Thomas

Carl Thomas

CRO & Business Development
30 years in executive sales, marketing & business development roles in sports & media
Steve Mariucci

Steve Mariucci

SVP, Operations
Former competitive athlete with 20 years of experience building companies in sports
Fran Richards

Fran Richards

VP, Sales & Marketing
30 years of outdoor sports publishing, event marketing, and sales management experience

Get in Touch
731 S. Hwy 101
Solana Beach, CA 92075
sales@hookit.com
press@hookit.com
support@hookit.com
888-874-3374