According to McKinsey, "Industry research reveals that about up to 50% of companies don't have a system in place to measure sponsorship ROI comprehensively. And that's costly in another way: in our experience, executives who implement a comprehensive approach to gauge the impact of their sponsorships can increase returns by as much as 30 percent."
Hookit quantifies the value of brand sponsorships in social and digital media using real-time, data-driven intelligence and actionable insights to maximize ROI.
The Hookit Valuation Methodology™ (HVM) puts a tangible dollar value on the promotion of brands by athletes, teams and events. Hookit tracks the use of brand hashtags, mentions and logos within photos and videos and assigns media values based on promotion quality and total engagement.
Source: PWC Sports Outlook, October 2015; McKinsey & Company, Is Sports Sponsorship Worth It?, June 2014