Hookit offers the most powerful platform to quantify and track the value and performance of sponsorships in social and digital media.

As content consumption migrates from TV to digital, a vast amount of sponsorship value has gone unmeasured. Not anymore!


According to McKinsey, "Industry research reveals that about up to 50% of companies don't have a system in place to measure sponsorship ROI comprehensively. And that's costly in another way: in our experience, executives who implement a comprehensive approach to gauge the impact of their sponsorships can increase returns by as much as 30 percent."

Hookit quantifies the value of brand sponsorships in social and digital media using real-time, data-driven intelligence and actionable insights to maximize ROI.

The Hookit Valuation Methodology™ (HVM) puts a tangible dollar value on the promotion of brands by athletes, teams and events. Hookit tracks the use of brand hashtags, mentions and logos within photos and videos and assigns media values based on promotion quality and total engagement.

Source: PWC Sports Outlook, October 2015; McKinsey & Company, Is Sports Sponsorship Worth It?, June 2014

Hookit Solutions

Sponsorship is a two-way street.
Hookit works for both buyers and sellers of
sponsorship to measure and maximize value.

Buy Side: Brands & Sponsors

Maximize ROI on athlete, team, league & event sponsorships

  • Monitor brand promotion and mentions for compliance
  • Quantify earned media value from social promotion
  • Benchmark performance & value
  • Discover new athletes, teams & events
  • Education / improve promotional effectiveness
Sell Side: Properties & Rights Holders

Quantify team, league, athlete & event value to maximize revenue

  • Earned media value to sponsors
  • Track fan engagement by platform
  • Optimize social / digital strategy to increase value
  • Education / improve promotional effectiveness
  • Benchmark against other properties

How it Works

Sport Graph™ tracks the entire sports eco-system

Instagram, Facebook, Twitter, YouTube, Vimeo, Digital Properties and Live Streams

Measure & Value: Hookit Valuation Methodology

Brand promotion, logo recognition, sentiment, geography, audience

Customers receive access to live dashboards, data, insights & reports

Web/mobile dashboard application, PDF reports, emails & raw data API

Hookit Products

Real-time data & intelligence available at your fingertips. Actionable insights.


Athlete, Team & League Reporting and Valuation

Get a complete picture of an individual, team, league or a group of athletes/ambassadors, including their total digital and social media statistics, earned media value for brand sponsors and how they rank against each other.

Event Reporting and Valuation

Identify and maximize the total digital and social media statistics surrounding an event and the earned media value created for brand sponsors and partners.
Detailed Hashtag Report highlighting all of the tagged content posted during a specified time span.

Dig deeper and get more details on the brand promotion page.

Venue Reporting and Valuation

Determine the total digital and social media statistics surrounding a venue, including all the events and year-round activities to quantify earned media value created for brand sponsors and partners.

Digital Property, Live Feed and OTT Reporting and Valuation

Hookit tracks everything from Facebook Live to live webcasts of events. Our Hookit Valuation Methodology (HVM) measures branded content distributed via owned and operated digital properties, to determine earned media value for brand sponsors, advertisers and partners.

Campaign Reporting and Valuation

Track social and digital media advertising campaigns or activations performed on Facebook, Instagram, Twitter and You Tube. The HVM can monitor owned, hosted and operated digital properties to monitor campaign performance and value to sponsors and advertisers. It enables tracking progress against goals, and delivers alerts on over or under performing posts.


Feeds & Plugins

Display content feeds and leaderboards anywhere - on TVs, integrated in live broadcasts or on websites

See all of this in action. Get a Demo

Some of Our Clients and Partners

Some of our Clients and Partners

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