Hookit offers the most powerful platform to quantify and track the value and performance of sponsorships in social and digital media.

As content consumption migrates from TV to digital, a vast amount of sponsorship value has gone unmeasured. Not anymore!


According to McKinsey, "Industry research reveals that about up to 50% of companies don't have a system in place to measure sponsorship ROI comprehensively. And that's costly in another way: in our experience, executives who implement a comprehensive approach to gauge the impact of their sponsorships can increase returns by as much as 30 percent."

Hookit quantifies the value of brand sponsorships in social and digital media using real-time, data-driven intelligence and actionable insights to maximize ROI.

The Hookit Valuation Methodology™ (HVM) puts a tangible dollar value on the promotion of brands by athletes, teams and events. Hookit tracks the use of brand hashtags, mentions and logos within photos and videos and assigns media values based on promotion quality and total engagement.

Source: PWC Sports Outlook, October 2015; McKinsey & Company, Is Sports Sponsorship Worth It?, June 2014

Hookit Solutions

Sponsorship is a two way street. Hookit works for both the buyer and seller of
sponsorship to measure and maximize value to make sponsorships work better.

Buy Side: Brands & Sponsors

Maximize ROI on athlete, team, league & event sponsorships

  • Monitor brand promotion and mentions for compliance
  • Quantify earned media value from social promotion
  • Benchmark performance & value
  • Discover new athletes, teams & events
  • Education / improve promotional effectiveness
Sell Side: Properties & Rights Holders

Quantify team, league, athlete & event value to maximize revenue

  • Earned media value to sponsors
  • Track fan engagement by platform
  • Optimize social / digital strategy to increase value
  • Education / improve promotional effectiveness
  • Benchmark against other properties

How it Works

Sport Graph™ tracks the entire sports eco-system

Instagram, Facebook, Twitter, YouTube, Vimeo, Digital Properties and Live Streams

Measure & Value: Hookit Valuation Methodology

Brand promotion, logo recognition, sentiment, geography, audience

Customers receive access to live dashboards, data, insights & reports

Web/mobile dashboard application, PDF reports, emails & raw data API

Hookit Products

Real-time data & intelligence available at your fingertips


Live Dashboard & Reporting

Real-time data & intelligence available at your fingertips via live dashboards

Athlete Scorecard

Snapshot of a single athlete or team over any time span showing stats, brand promoted posts and earned media value

Team Report

Summary and rank order report of athletes, teams and events

Event Report

Comprehensive summary of earned media value from everything surrounding an event during timeframe
Detailed Hashtag Report highlighting all of the tagged content posted during a specified time span

Dig deeper and get more details on the brand promotion page


Feeds & Plugins

Display content feeds and leaderboards anywhere - on TVs, integrated in live broadcasts or on websites

Some of Our Clients and Partners

Some of our Clients and Partners

Special Reports & Monthly Newsletters

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