Hookit offers the most powerful platform to quantify and track the value and performance of sponsorships.

How It Works


Track and Develop Your Talent & Brand Value

  • Sports activities & training
  • Event performance
  • Media value
  • Social following & engagement
  • Travel coverage

The Hookit Score
1-10,000 score measures commitment, performance & reach using stats collected from hundreds of verified sources every day.

Learn more about how it works

See How You Stack Up

Compare your Hookit Score against peers, competitors, pros or other athletes. Identify the holes in your game. Work to continuously improve your score.


Earn the Support You Deserve
From the Brands You Love

Apply to Athlete Support Programs. Get recruited.

100's of brands with support levels from recreational to pro athlete